Elon Musk’s venture, X, which was formerly recognized as Twitter, has initiated a fresh initiative to empower creators in amassing monetary gains through advertising revenue. This remarkable opportunity is accessible to both Twitter and X Blue subscribers all over the globe, including India. To qualify, creators necessitate possessing an X Blue subscription, a minimum of 15 million post impressions over the past three months, and a follower count exceeding 500.
The enterprise is dedicated to streamlining the procedure for all eligible subscribers of X Blue and Verified Organizations. Once the stipulated criteria are met and enrollment in the initiative is completed, beneficiaries can reap rewards when their earnings surpass the $50 threshold. Nonetheless, the specific mechanism employed by X to compute payout values remains undisclosed within the support documentation.
For creators who fulfill the prerequisites and establish their payment details, disbursements will commence from the week of July 31. The procedure is uncomplicated, and all eligible X Blue and Verified Organizations subscribers are encouraged to partake, provided they satisfy the criteria and join the program.
Creators retain the autonomy to independently establish Ads Revenue Sharing and Creator Subscriptions. To obtain their earnings, possession of a Stripe account for payouts is requisite. Adherence to the Ads Revenue Share Terms, which encompass Creator Monetization Standards and the X Rules, is imperative to avert exclusion from the program.
It is noteworthy that X retains the prerogative to amend or annul the initiative at its discretion, potentially attributed to commercial, financial, or legal considerations. It is of significance to acknowledge that Twitter had recently introduced a comparable ads revenue sharing scheme, which bestowed payouts to select creators. With the advent of X Blue, a larger cohort of creators now possesses the prospect to transform their content into a source of remuneration for their diligent efforts.
The ads revenue-sharing scheme was inaugurated on July 14, 2023, following Elon Musk’s preliminary announcement in February of the same year. Despite being in the nascent stages, the scheme holds substantial potential to evolve into a substantial income stream for creators. Under this endeavor, creators will receive half of the revenue stemming from advertisements displayed in response to their tweets. It is essential to observe that the scheme exclusively caters to verified users who have acquired the blue checkmark through payment. To meet eligibility criteria, creators must have accrued no fewer than 15 million impressions on their posts within the preceding three months and maintain a following of no less than 500 individuals.